Thursday, June 4, 2009

Epic Publicity #WIN!

I've always been a fan of music artists doing cool new things. One of my favorites is DJ's who find new cool ways to mix, sample or change other artists music. That's why I was excited about a year and a bit ago when I heard that DJ AM was teaming up with Travis Barker (of Blink-182), whom I think is one of the best drummers around right now, to do an album.

The result was a great mix tape called "Fix Your Face" where DJ AM did the mixing and scratching and Travis played his awesome style of what I refer to as "ninja drumming" over the whole thing.

I got really excited the other day when I saw that the duo had released their set from Cochella 2009 as an album "Fix Your Face 2".

My friend gave me a link for the free download, which I'll give to you all shortly. The thing about this download was it was done in a manner I've never seen before, but I think was a genius idea for publicity on their part.

When you click on the link it will take to you to a website that says you can get a free download of this new album in exchange for one tweet (that's a twitter message for all of you not on the bandwagon yet). If you continue to click through, the site logs you onto twitter and then asks if you will allow it to tweet a message that says:

"Download the new #trvsdjam mixtape "Fix Your Face Vol. 2 - Coachella 09" in exchange for one tweet!"


This message spread over a persons Twitter network allows everyone to see the name "TRVSDJAM", let's them know they have a new album and even makes a hashtag for the guys so that if enough people get the album through this method #trvsdjam will become a hot trending twitter topic.

I don't know about you, but I think this a great way for some free and great publicity. I wouldn't be surprised if you start to see other artists or even companies all trying things like this in the near future.

Now for those of you dying for the link to get the album in exchange for a tweet, here it is:

Now here's a track from their first album:


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